UConn Dining Services’ highly anticipated plant-based café, CrossRoads, opened on Monday, August 30th, serving students, faculty, and staff.
Located in the heart of campus on the main floor of the Wilbur Cross building, adjacent to the Information Center, CrossRoads offers a unique menu of plant-forward options that will satisfy meat-eaters, vegetarians, and vegans alike. Many menu items are also gluten-free. The casual café serves ready-to-go salads and sandwiches made fresh on campus every day, desserts from the UConn Bakery, and build-your-own yogurt bowls.
The idea for CrossRoads began in October 2020, when UConn undergraduate Madelyn Pickett ’23 (ENG) emailed Dining Services with her proposal for a plant-based café. To gauge the interest of the campus community, Dining Services sent out a survey and received thousands of responses in support of the café idea. Although vegan and vegetarian fare is available in all the campus dining facilities, Dining Services saw an opportunity with this cafe to bring additional exposure and availability of the great-tasting plant-based products that are on the market to the flexitarians on campus, along with creating an education component on the health and sustainability aspects of a plant-forward diet. With full approval from the University, students then participated in a menu tasting in March 2021 at the Dining Services Innovation Lab with Robert Landolphi, associate director for culinary development and residential dining.
When it came time to create the branded look for CrossRoads, Dining Services continued with the idea of keeping elements of the Café centered around student involvement. Pickett turned to her friend and graphic designer Jared Beltz ‘23 (BUS). Beltz, a junior, is a digital media and design major at UConn and developed the Café’s logo, branding guide, and color palette.
The Café space was remodeled this summer with wood elements, plants from the UConn Horticulture Club, and campus photography, creating a natural and welcoming feel. High-top tables and a lounge area are available for dining and studying.
In addition to making plant-based options more accessible within the UConn community, the CrossRoads team strives to educate and raise awareness of the importance of sustainability. Through student leadership, the Crossroads Events Management Committee will coordinate and host events on a range of plant-forward topics. These areas include sustainable farming, alternative proteins, and nutrition.
CrossRoads is open to the public; hours Monday through Friday from 7:30am-3pm | Husky Bucks, Credit/Debit, Points, and Flex Passes accepted.
CrossRoads Café – website https://dining.uconn.edu/uc-cafes/
For press inquiries, please contact DDSmarketing@uconn.edu.
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